"Focus" Product Launch

Overview

USG helped Access eForms launch their new patient eSignature solution called "Focus", which extends the hospital's business process directly to the patient on their own personal devices, resulting in a better patient experience and increased convenience. USG coordinated the branding, brand launch strategy, and all marketing and content involved in the product launch.

Project Details

The CEO of Access eForms, Tim Elliott, recognized the need to adapt to changing consumer trends where patients expect to interact with companies on their own devices. To address this need, Access eForms poured resources into developing a new eSignature solution that would enable patients to eSign any document on their own device. USG helped coordinate the branding and launch strategy, naming the solution "Focus" and creating a tagline of "Go beyond forms".

USG also positioned Focus as "eSignature 3.0", moving the business process to the patient device and connecting with the patient anywhere. To market the new solution, USG created a campaign called "Focus on Me" featuring real people using the solution on their own devices and emphasizing the convenience and improved patient experience.

Results

The Focus launch was a resounding success, with patients overwhelmingly choosing to use the solution over paper or old LCD devices. The "Focus on Me" campaign was extremely well-received, and the tagline "Go beyond forms" resonated with hospital staff and administrators. The success of the Focus launch has positioned Access eForms as a leader in patient eSignature solutions and opened up new revenue streams for the company.

Summary

• USG helped Access eForms launch their new patient eSignature solution called "Focus"
• Focus extends the hospital's business process directly to the patient on their own personal devices, resulting in a better patient experience and increased convenience
• USG coordinated the branding, brand launch strategy, and all marketing and content involved in the product launch
• The "Focus on Me" campaign was extremely well-received, and the tagline "Go beyond forms" resonated with hospital staff and administrators
• The success of the Focus launch has positioned Access eForms as a leader in patient eSignature solutions and opened up new revenue streams for the company.

"The development of our 'Focus' solution was a game-changer for the patient eSignature process, and USG's branding and launch strategy made all the difference in positioning us as a leader in the space. 'Focus' has revolutionized the way hospitals do business with patients, and we're thrilled with the results." - Tim Elliott, CEO of Access eForms