Harnessing the Human Element in B2B Sales
Blending psychological insights and practical strategies to master the human element in B2B sales.
At The Upward Spiral Group, we believe that at the heart of every successful B2B transaction lies a fundamental truth: Business to Business is still Human to Human (B2B is still H2H). Our unique sales training services are designed to transform your sales team by integrating insights from consumer, behavioral, and evolutionary psychology into practical sales strategies.
Deep Dive Discovery
Our training begins with teaching sales representatives the art of deep dive discovery. By learning to probe beyond the surface, your team will effectively uncover the underlying problems and needs of your clients. This approach fosters a deeper understanding of client challenges, aligning your solutions more closely with their requirements.
Emotional Engagement & Strategic Alignment
We guide your team in initiating emotional conversations, a critical component in building trust and relationships. Our training focuses on connecting these emotional engagements to your client’s strategic priorities, ensuring that your solutions resonate with their larger business objectives.
Moral and Identity Dilemmas
Our innovative training includes techniques to create moral and identity dilemmas. This method helps in establishing a stronger rapport with clients, as your team learns to connect on a more personal and ethical level, which is often overlooked in traditional B2B sales training.
Informed by Research
What sets our training apart is its foundation in extensive field experience and research in consumer, behavioral, and evolutionary psychology. Understanding these core human traits allows your sales team to better connect, understand, and build lasting relationships with clients.
Flexible Training Formats
Our sales training is available in two formats to suit your needs:
- Online Session: A comprehensive, single session designed to introduce your team to our innovative sales techniques.
- Customized Multi-day Experience: An immersive, in-person training tailored to your specific business needs, offering a deeper exploration of our sales methodologies.
Transform your sales approach with The Upward Spiral Group, where we blend the science of psychology with the art of sales to create a truly human-centric approach to B2B selling.
Our consulting approach centers around generating measurable growth for our clients by prioritizing revenue-first strategies and tactics.
We've been there
Our real-world experience and battle-tested solutions mean we've been in our clients' shoes, and know what it takes to achieve success.
Strong client relationships
We prioritize building strong relationships with our clients, focusing on trust, transparency, and collaboration to achieve shared goals.
Selective client partnerships
We are selective about the clients we work with, prioritizing quality over quantity and ensuring our consulting is always tailored to our clients' needs.
Innovative problem solvers
Our commitment to innovation and staying at the forefront of industry trends ensures we provide cutting-edge solutions that drive next-level growth for our clients.
We don't just provide quick fixes - our services are an investment in your future success.
Founder | Managing Director