Get the most out of your best sales reps.
Increasing your revenue does not mean you need to increase the number of sales reps for your company. Often 80% of your revenue comes from 20% of your sales reps. Those sales reps are your rock stars!
We take what's working for these reps, program that into a "sales-at-scale" Marketing program to a large volume of leads that are highly informed, highly qualified, and already have a positive supply of trust-capital for your sales reps to build upon.
This momentum effectively automates the first 40% of the sales-cycle, allowing your best sales reps to focus their efforts on closing business.
Leverage Functional Marketing to automate 40% of your sales-cycle
Sales reps often get involved way too early in the sales-cycle, where they carry a significant load of orienting and educating the prospect. This takes a ton of time and keeps the reps from spending time on the backside of the sales-cycle with other prospects.
Our approach amplifies the impact of Marketing by turning it into a functional "sales-at-scale" tool purpose-built to systematically automate the front half of the sales-cycle orienting, education, building trust, and establishing your authority to prospects.
By the time a prospect becomes a "sales-qualified" they have a reservoir of trust-capital and positive momentum that your best sales reps will happily take advantage of.
Connect.
Build trust.
Compel action.
Human beings make decisions emotionally and justify them rationally.
We understand people, we understand what drives behavior, and we know how to ethically get results. By combining 20+ years of real-world experience in technical service and solution selling, along with the principles of behavioral, social, and evolutionary psychology we know how to systematically connect with you prospects in ways that inform, build trust, compel action, and win.