Connect. Captivate. Convert.

Website design & digital strategy services that represent the quality of your offering, build trust at scale, and compel action from visitors.

An image of Cody Strate working on Website Design and Digital Strategy for Law Firms and Hospitals


Outdated Online.
Outpaced Offline.

A Dated Website Shouldn't Define Your Business.

In a world where your digital presence is often the first point of interaction with your audience, an outdated website does more than just fail to impress—it actively misrepresents the quality and dynamism of your services. It’s an unjust setback when a stale online façade turns potential leads away, overshadowing your business's true capabilities and achievements. This digital disconnect not only undermines your market position but also surrenders valuable opportunities to build trust and engage customers at a deeper level.

It's time to align your online identity with your real-world excellence, ensuring your digital presence is as current and compelling as the services you offer.

I photograph of Cody Strate, Managing Director of Upward Spiral Group, sitting on a surfboard in Costa Rica.


Our Approach

Crafting Modern Websites & Digital Strategies for Optimal User Experience, Trust, and Action.

Our methodology emphasizes a premium, modern user experience, across both desktop and mobile platforms, that surpasses conventional design in every way. We are intentional about crafting content that positions your solutions through the lens of your audience's challenges and perspectives with the goal of creating a connection that's built on trust and tailored to provoke action.

Our purpose is to elevate your digital presence with a strategy that's not just seen but felt, driving conversions through a profound understanding of what your audience truly needs.

What Makes Our Website Design Services Special?

A logo of Webflow which is the platform we build our websites in. It's much better than WordPress.

Websites that Go Beyond Status-Quo

We go beyond the status quo experience offered by WordPress and build on the Webflow platform providing an optimal user experience without sacrificing performance or security.

Responsive Design

Our designs are responsive and automatically adjust for optimal viewing on desktops, tablets, and smartphones, ensuring a seamless user experience across all devices.

Comprehensive Yet Simple CMS Functionality

We build upon Webflow's fully integrated CMS (Content Management System) that allowing easy creation and changes to repetitive items such as team members, jobs, locations, blogs, etc.

Comprehensive SEO Optimization

Our approach to SEO optimization goes well beyond considering simple keywords. We are attentive and intentional with all aspects that factor into SEO including page-by-page meta descriptions, ensuring all images are in WebP next-gen format, applying alt-text to all image assets, providing, adding  Open Graph images and more.

Hosting and Security

Webflow provides fast and reliable hosting on a global Content Delivery Network (CDN) with automatic scaling to handle traffic spikes. Enhanced security features protect against threats and ensure your site remains safe.

We Don't Hold You Hostage

We're not going to build an overly complicated site that requires you to come to us for every single change. With us, you're always in control.

Elegant Interactions and Animations

We infuse your site with subtle and elegant interactions and animations to enhance the user experience, engaging users with dynamic content and effects that trigger based on their interactions.

Easy Client Editing

Our goal is not to gate keep your site. Rather we make it easy to access and edit your site with only the most basic of skills. If you can competently send an email then you can edit a site built by UPWARD.

Beyond Websites...

We're a full-service digital agency providing marketing services ranging from strategy, campaigns, videography, advertising, and beyond.

Content Designed to Connect, Captivate, and Convert.

Connecting with Prospects Requires More Than Just Talking About Features.

Connecting with your prospects requires more than listing features; it demands an immersive narrative that resonates with their core needs and aspirations. Our content strategy pivots from mere description to creating deep, meaningful connections. By focusing on the challenges, experiences, and goals of your audience, we develop content that not only informs but also transforms. This purpose-driven approach ensures each piece of content builds trust, engages deeply, and compels action, aligning your solutions with your audience's journey. Through intentional design and storytelling, we guarantee a digital presence that's not just visible but impactful, fostering lasting relationships and driving conversions that truly reflect your brand’s value.


We frame your solutions through the lens of your prospects, accounting for their problems and aspirations, to enable a deep, meaningful connection.


We present your solutions as a bridge transporting prospects from their current state to their aspirational state, captivating their imagination and interest.


We culminate by compelling your audience to action, overcoming doubts and establishing trust, affirming that you are the key to achieving their aspirations.

Flexible Pricing for Your Needs

Choose Your Path: Project-Based Design or Comprehensive Managed Services

Understanding that every business has unique needs and goals, we offer flexible pricing structures designed to accommodate a wide range of digital strategy requirements. Whether you're looking for a straightforward website design project or seeking comprehensive, ongoing support, we have options tailored just for you.

Perfect for companies aiming to refresh their online presence, this package includes a website revamp focusing on UX, CMS, and speed optimization, alongside basic SEO setup and a free analysis to act as a lead magnet.
Designed to scale your business, the Growth package builds on the Essentials by adding a content strategy tailored to your ideal clients, a blog to engage and inform, and light Google Ads management to increase your visibility.
Our most comprehensive offering, the Premium package, is like having an outsourced marketing department at your fingertips. We handle everything from content creation to lead generation, providing a steady stream of leads and allowing you to focus on running your business.

Contact Us Today...


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Frequesntly Asked Questions

Are you looking for answers to our customers' most frequently asked questions? Here they are.

Why should I choose Webflow over other platforms like WordPress or Squarespace?

What does the website design process involve?

How long does it take to build a website?

Can I update the website myself after it’s built?

What’s included in the managed services packages?

What makes your content strategy different?

What if I need help after my website or campaign is launched?