Last updated: June 24, 2026
Upward Spiral Group, LLC ("UPWARD," "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect when you visit www.upwardspiralgroup.com (the "Site"), how we use and share it, the choices you have, and the rights you may have under applicable privacy laws. By using the Site, you agree to this Privacy Policy.
Information We Collect
Information you provide. When you contact us, request information, subscribe, or complete a form, we may collect your name, email address, phone number, company, and any details you choose to include in your message.
Information collected automatically. When you visit the Site, we and our service providers may automatically collect certain information through cookies and similar technologies, including your IP address, approximate location, device and browser type, operating system, referring and exit pages, the pages and content you view, links you click, the dates and times of your visits, and unique online identifiers (such as cookie and device IDs).
How We Use Your Information
We use the information we collect to operate, maintain, secure, and improve the Site; respond to your inquiries and provide the services you request; send you marketing or informational communications where permitted (you may opt out at any time); understand how visitors use the Site through analytics; measure and deliver relevant advertising (which you can opt out of); prevent fraud and abuse and protect our forms (for example, through Google reCAPTCHA); and comply with our legal obligations.
Cookies and Tracking Technologies
We use cookies and similar technologies (such as pixels and tags) to operate the Site, analyze usage, and support marketing. We manage these technologies through a consent management platform (ConsentPro), which lets you control them by category:
- Essentials — always active. Required for the Site to function and remain secure, including core delivery, scripts, font display, and form-protection services such as Google reCAPTCHA.
- Analytics — help us understand how visitors find and use the Site, using Google Analytics (GA4), loaded through Google Tag Manager.
- Marketing — used to measure and deliver relevant advertising, using technologies from providers such as Google Ads, Meta (Facebook), and LinkedIn.
- Personalization — used to remember your preferences and tailor your experience.
We load Analytics, Marketing, and Personalization cookies when you visit the Site. You can opt out of these categories — or withdraw a prior choice — at any time by selecting "Manage Consent Preferences" in the cookie banner or in the Site footer, and we honor Global Privacy Control signals (described below). You can also control cookies through your browser settings; if you disable certain cookies, some features of the Site may not work as intended. If you are in a region that requires prior opt-in consent for cookies (such as the EU, EEA, or UK), non-essential cookies are loaded only after you provide that consent.
Global Privacy Control (GPC). We honor the Global Privacy Control signal. If your browser or a browser extension sends a GPC signal, we treat it as a valid request to opt out of the sale or sharing of your personal information for that browser.
How We Share Your Information
We do not sell your personal information for money. We share personal information only as described below:
- Service providers. With vendors that operate the Site and provide services on our behalf, such as website hosting (Webflow), analytics (Google), advertising and measurement (Google Ads, Meta, and LinkedIn), consent management (ConsentPro), and security (Google reCAPTCHA). These providers may process your information only to provide services to us.
- For legal reasons. When reasonably necessary to comply with applicable law, legal process, or a lawful government request, or to protect the rights, property, or safety of UPWARD, our users, or others.
- Business transfers. In connection with a merger, acquisition, financing, or sale of assets.
Our use of advertising and marketing cookies (such as Google Ads, Meta, and LinkedIn) may be considered a "sale" or "sharing" of personal information for cross-context behavioral advertising under certain laws. You can opt out at any time by selecting "Manage Consent Preferences" or by enabling Global Privacy Control.
Your California Privacy Rights
If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA), may provide you with the following rights:
- The right to know the categories and specific pieces of personal information we collect, use, and disclose;
- The right to delete personal information we have collected from you;
- The right to correct inaccurate personal information;
- The right to opt out of the sale or sharing of your personal information; and
- The right not to receive discriminatory treatment for exercising your rights.
The categories of personal information we may collect include identifiers (such as name, email address, and IP address), internet or other electronic network activity (such as browsing and interaction data), commercial information (such as your inquiries), approximate geolocation (derived from IP address), and inferences drawn from the above.
Do Not Sell or Share My Personal Information. To opt out of advertising and marketing cookies that may constitute a sale or sharing of personal information, select "Manage Consent Preferences" in the cookie banner or Site footer, or enable Global Privacy Control in your browser. You may also exercise your privacy rights by emailing us at hello@upwardspiralgroup.com. We will not discriminate against you for exercising your rights.
Your Privacy Rights in Other Regions
Depending on where you live, other U.S. state privacy laws or the EU and UK General Data Protection Regulation (GDPR) may give you rights to access, correct, delete, or port your personal information, to object to or restrict certain processing, and to withdraw consent. Where we rely on consent (for example, for non-essential cookies), you may withdraw it at any time without affecting processing that already took place. To make a request, contact us at hello@upwardspiralgroup.com.
Data Retention
We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, to comply with our legal obligations, resolve disputes, and enforce our agreements. Information collected by our analytics and advertising providers is retained according to those providers' own retention periods.
Security
We use reasonable administrative, technical, and physical safeguards designed to protect your personal information, including encryption in transit using TLS/SSL. However, no method of transmission over the internet or method of storage is completely secure, and we cannot guarantee absolute security.
Children's Privacy
The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.
Third-Party Links
The Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites, and we encourage you to review their privacy policies.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. We encourage you to review this Privacy Policy periodically.
Contact Us
If you have questions or requests regarding this Privacy Policy or your personal information, contact us at:
Email: hello@upwardspiralgroup.com
Web: www.upwardspiralgroup.com/contact
