Transforming the Way Art is Measured and Leveraged as a Financial Asset

Overview

ARTBnk, a fintech company that uses AI and machine learning to measure the financial performance of the art market, needed help converting their B2C technology to an enterprise-grade B2B offering. They sought USG's assistance with market research, finding target markets, forming a compelling story, creating sales and marketing resources, and executing a complete go-to-market strategy. USG helped them find the appropriate market fit, formulated pricing, and executed a cohesive go-to-market strategy.

Project Details

USG provided a fractional Chief Operations Officer and Fractional Business Development executive to help ARTBnk evaluate and realign company assets and staff to be more efficient at delivering solutions and improving profitability. Additionally, USG helped ARTBnk publish eight indexes on Bloomberg and the London Stock Exchange, which measured the financial performance of the art market, and opened up new revenue streams for the company.

Results

ARTBnk's successful go-to-market strategy helped them close clients such as Bank of America, form partnerships with Addepar, Bloomberg, and Christie's Auction House, and set the stage for art-based derivative financial products and fractional trading of art. USG's work with ARTBnk helped position them as a leader in the alternative asset class of fine art.

Summary

USG helped ARTBnk convert their B2C technology to an enterprise-grade B2B offering, helping them find the appropriate market fit, formulate pricing, and execute a cohesive go-to-market strategy. USG provided a fractional Chief Operations Officer and Fractional Business Development executive to help ARTBnk evaluate and realign company assets and staff to be more efficient at delivering solutions and improving profitability. ARTBnk's successful go-to-market strategy helped position them as a leader in the alternative asset class of fine art.

• Helped restructure their B2C solution into an enterprise-grade B2B offering
• Conducted market research to identify target markets
• Assisted in finding prospects and refining messaging
• Created sales and marketing resources, including a cohesive go-to-market strategy
• Successfully targeted multi-family offices, private banks, large banks, and insurance companies as the appropriate market fit
• Published 8 indexes on Bloomberg and the London Stock Exchange, the first of their kind measuring the financial performance of the art market
• Helped ARTBnk close clients such as Bank of America and form partnerships with Addepar, Bloomberg, and Christie's Auction House
• Provided fractional Chief Operations Officer and fractional Business Development executive to assist with operations and profitability
• Set the stage for art-based derivative financial products and the fractional trading of art

Fine Art Indices

ARTBnk Indexes, with ticker symbols, that can be found on Bloomberg, Refinitiv, and the London Stock Exchange

• ARTKAART | ARTBnk All Art Auction Financial Performance - All Traded Artists
• ARTKHART | ARTBnk Art Auction Financial Performance - High Frequency Traded Artists
• ARTKMART | ARTBnk Art Auction Financial Performance - Moderate Frequency Traded Artists
• ARTKLART | ARTBnk Art Auction Financial Performance - Low Frequency Traded Artists
• ARTKERA | ARTBnk Art Auction Market Result Indicator - All Sold Lots
• ARTKERH | ARTBnk Art Auction Market Result Indicator - A Sold Lots Greater Than $1M
• ARTKERM | ARTBnk Art Auction Market Result Indicator - All Sold Lots $100K - $1M
• ARTKERL | ARTBnk Art Auction Market Result Indicator - All Sold Lots Less Than $100K

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"Partnering with USG was a game-changer for us. They helped us restructure our solution for enterprise-grade B2B offering and craft a compelling story that resonated with our target market. With their help, we were able to open up new revenue streams and establish ourselves as leaders in the art finance industry." - Ethan Vallarino, CEO of ARTBnk