The ask
Tell us what your website is not doing for you. We'll tell you the truth about why.
One conversation about your situation, your story, and what your digital presence could be doing for you. We promise you'll leave the meeting just a touch smarter than you arrived, whatever you decide.

What happens next
Your note goes to a real inbox. Cody replies personally within one business day, usually with two or three observations about your current site, so the first call starts ahead.
Prefer email? [email protected]
A consultation with UPWARD is one conversation about a firm's situation, its story, and what its digital presence could be doing instead. There is no script and no pressure. The note goes to a real inbox, and Cody Strate replies personally within one business day, usually with two or three observations about the current site.
Before you reach out
Questions before the first conversation.
What happens after I submit this form? +
Your note goes to a real inbox, not a queue. Cody replies personally, usually within one business day and often with two or three observations about your current site, so the first conversation starts ahead of where most do. No account manager, no funnel.
Does the first conversation cost anything, or commit me to a project? +
No. The first conversation is free, with no pressure and no scripts, and it commits you to nothing. We promise you will leave a touch smarter than you arrived, whatever you decide.
Do you work with firms like mine? +
We focus on reputation-first law firms, specialty medical practices and healthcare IT, and construction. We take a small number of clients at a time on purpose, and we are candid about who we are not for: not personal injury, and not anyone who wants design by committee.
What should I have ready for the first conversation? +
Nothing formal. Come with what your website is not doing for you and what you wish it said. If you have already run the free Mirror, bring it; if not, we can start there. The more honestly you can describe the gap between your reputation and your site, the more useful the time.
Is there a paid option if I want more than a conversation? +
Yes. When you want a deeper read than a conversation gives, the Trust Audit is our paid diagnostic, from $1,500: a human-reviewed evaluation of your visibility and trust signals with a strategy session, credited in full toward a build. The free conversation is the place to decide whether that is worth it for you.