The firm
A market that runs on whispers and wine. A valuation that runs on data.
ArtBnk brings real-time valuation to fine art: quantitative rigor in a market that has always run on whispers and wine.
Success story · Art Finance Technology · New York
ArtBnk
New revenue streams from a restructured story
The summary
What we did, and what it moved.
UPWARD helped ArtBnk restructure its real-time art valuation as an enterprise-grade B2B offering, and crafted the story to match for two audiences that distrust each other's language: collectors who flinch at fintech and investors who flinch at romance. The credibility of data is now presented with the elegance the art world demands. In CEO Ethan Vallarino's words, the work opened up new revenue streams.
The engagement
Art Finance Technology
- Services
- Brand Storytelling & Messaging · Marketing Strategy
- Location
- New York, New York
Services provided
In their words · verbatim
Partnering with USG was a game-changer for us. They helped us restructure our solution for enterprise-grade B2B offering and craft a compelling story that resonated with our target market. With their help, we were able to open up new revenue streams and establish ourselves as leaders in the art finance industry.
Customer profile
ArtBnk
- Industry
- Art Finance Technology
- Location
- New York, New York
The mismatch
A story that served neither audience
Two audiences that distrust each other's language: collectors who flinch at 'fintech' and investors who flinch at romance. The story served neither, and the enterprise opportunity was locked behind it.
Why UPWARD
Both halves of the message at once
ArtBnk had to speak to two audiences that do not trust each other's language: collectors who flinch at fintech, and investors who flinch at romance. That is a positioning problem before it is a design problem. UPWARD restructured the offering itself alongside the story, so the credibility of the data and the elegance the art world expects could arrive in the same sentence. Ethan Vallarino needed a partner who could hold both halves of that message at once, and that is what opened up new revenue streams. The relationship continues.
The work
Precision without coldness. Beauty without fog.
We helped restructure the solution as an enterprise-grade B2B offering and crafted the story to match: the credibility of data presented with the elegance the art world demands. Precision without coldness; beauty without fog.
Keep reading
More success stories.
The ask
Your story deserves this treatment. Let's tell it.
A conversation
One conversation, with the two of us. No account manager between you and the people who'd do the work. And if you're happy with what you've got, that's fine too.
Cody usually replies within a business day.