Healthcare
PatientPay is a healthcare payments company that delivers modern, tech-forward solutions across multiple sectors of care. UPWARD partnered with them to revamp their messaging and website design, creating a premium digital identity that clearly communicates their value, showcases their innovation, and aligns with the quality of the solutions they deliver.
"Our new website doesn’t just look better, it works better. It tells our story with clarity, connects with our audience on a deeper level, and gives us the confidence to scale our brand with impact."
Customer Success Story
Services Provided
About PatientPay
A Premium Digital Identity for a Premier Healthcare Payments Company
PatientPay delivers innovative, patient-friendly payment solutions across the healthcare ecosystem, serving ambulatory, acute, and senior care organizations with a purpose-built, tech-first platform. When it came time to elevate their digital presence, they needed a partner who could not only design a modern website, but also craft a clear, compelling message that matches the sophistication and value of their solution. They turned to UPWARD to bring that vision to life.
Project Overview
UPWARD collaborated with PatientPay to completely reimagine their website and messaging from the ground up. The goal was to create a modern, elegant digital experience that reflects PatientPay’s innovative approach to healthcare payments. The previous site didn’t fully capture the scope or impact of their platform, and it lacked the storytelling power needed to connect with healthcare decision-makers.
“We didn’t want to just redesign our site to match what others in the space were doing, we wanted to do it better. It was time to create something that truly reflected the caliber of our solutions and set us apart from our competition in healthcare tech.” - Pete Heydt, President
Services Provided
- Website Design
Created a clean, elevated user experience with bold visual hierarchy, smooth navigation, and a layout that adapts across all devices. - Messaging and Positioning
Developed story-driven content that clearly explains PatientPay’s value to distinct healthcare segments while reinforcing their credibility and leadership. - Content Management System (CMS) Integration
Built a highly flexible backend that empowers the internal team to easily publish success stories, add partners, update solution details, and keep the site current, all through a low-code, nimble experience. - Customer Story Development
Produced multiple success stories, including a standout onsite video project for IRG Hand and Physical Therapy in Washington.
The Results
The new PatientPay site has delivered on every front. It tells a stronger story, connects with their target audience more effectively, and positions them as a category leader in the minds of prospects. The CMS-driven backend has made the team far more agile, allowing them to publish updates, success stories, and partner content quickly and easily.
The IRG success story video, in particular, has become a cornerstone asset that brings PatientPay’s value proposition to life in a highly authentic way.
Most importantly, the site has become a trusted asset in the sales process. PatientPay has seen a notable increase in qualified leads, and prospects consistently arrive better informed and more confident—which significantly accelerates the sales cycle.
Pete Heydt summed it up:
“Our new website doesn’t just look better, it works better. It tells our story with clarity, connects with our audience on a deeper level, and gives us the confidence to scale our brand with impact.”
Project Photography
Construction
The Charles Morgan Group
Services
The Charles Morgan Group delivers high-end construction with precision, clarity, and full integration from design to delivery. UPWARD helped transform their outdated website into a modern digital experience that reflects their premium services and meticulous approach to every project.
Healthcare Consulting
Haffty Consulting
Services
Haffty Consulting partnered with UPWARD to redesign their website and refresh their messaging, ensuring their digital presence reflected the same care, quality, and expertise they deliver to under-resourced hospitals across the country. The result is a clean, modern platform that tells their story with clarity, empathy, and credibility, setting them apart from large, commoditized firms in the healthcare consulting space.
Healthcare Technology
DignifiHealth
Services
DignifiHealth is a healthcare technology company solving real-world challenges with a powerful yet complex platform of integrated digital tools designed to improve care delivery, access, and outcomes. They partnered with UPWARD to refine and clarify their messaging, ensuring their story is told with simplicity, precision, and impact that resonates with healthcare decision-makers.
.webp)
Law Firm
Nelson Law Firm
Services
Nelson Law Firm, a premier construction defect litigation firm, turned to UPWARD to transform their outdated website into a modern, client-focused platform. Through strategic messaging, professional photography and videography, and a user-friendly design, their new digital presence now reflects the high caliber of legal expertise they provide.
Law Firm
Greg Taylor - Telecom Law Attorney
Services
Greg Taylor is a telecom attorney with over 20 years of experience, specializing in regulatory compliance, litigation, mergers, and contract negotiations. Known for his deep industry expertise and client-focused approach, he provides strategic legal solutions that protect and advance telecom companies’ interests.
Law Firm
Wick & Trautwein, LLC
Services
For over 50 years, Wick & Trautwein has proudly served the communities of Northern Colorado and Wyoming. Their enduring legacy transcends mere longevity; it is built upon the trusted relationships they have established and the exceptional legal services they have consistently provided. At Wick & Trautwein, commitment to their clients is foundational, ensuring that their impact is measured not just in years, but in the value and trust they deliver to every client they serve.
Law Firm
Knight Nicastro MacKay, LLC
Services
UPWARD redesigned Knight Nicastro MacKay’s website to reflect their high-caliber litigation services, enhancing aesthetics and functionality to impress prospective clients seeking a premium law firm.
Bail Bond Services
Quick Release Bail Bonds
Services
Discover how Quick Release Bail Bonds transformed its online platform to provide immediate, comforting support to clients in crisis. With UPWARD's expertise, the website now seamlessly guides users through the bail process, fostering trust and encouraging decisive action.
Law Firm
The Law Firm of Tim Hartley
Services
Through a bespoke digital strategy, UPWARD elevated Tim Hartley’s website beyond the ordinary, crafting a sophisticated platform that not only reflects his legal expertise but significantly enhances his market reach and client engagement.
ARTBnk
Services
USG helped ARTBnk successfully shift from a B2C to a B2B enterprise-grade offering, resulting in a successful go-to-market strategy that opened up new revenue streams and partnerships with major financial institutions.
