Haffty Consulting

About Haffty Consulting

Haffty Consulting is a premier healthcare consulting firm that works exclusively with MEDITECH hospitals, with a strong focus on serving under-resourced community hospitals across the country. With decades of deep technical experience and a reputation for high-touch, relationship-driven service, Haffty has become a trusted partner to hospital executives looking for expert guidance through complex EHR transitions, optimization efforts, and long-term operational support.

Unlike large, commoditized consulting firms, Haffty sets itself apart through a human-centered mission. Every engagement is grounded in care, empathy, and an executive-level commitment to doing what's right for the client. Their team doesn’t just implement solutions, they build lasting partnerships that improve patient care and operational efficiency in some of the most critical healthcare settings in the country.

The Challenge

A Website That Undersold a Premium Service

Haffty Consulting is known for its deep MEDITECH expertise, high-touch service, and trusted relationships with hospitals across the country. But their website didn’t reflect any of that. It was simple, dated, and lacked the confidence and clarity that matched their work.

The issue went beyond design. Their digital presence failed to communicate their value or speak directly to the needs of the MEDITECH hospital market. For a firm that solves complex problems with care and precision, their website didn’t do them justice.

“We had built a strong reputation in the MEDITECH space, but our website didn’t reflect who we were or what we were capable of. It undersold the quality of our people, our work, and our value to hospitals.”
— David LaFontaine, Partner | Sales and Client Partnerships, Haffty Consulting

They needed more than just a better-looking site, they needed a true partner to help them clarify their message, tell their story, and design a digital experience that finally aligned with the standard they set for their clients.

Why Haffty Consulting Chose UPWARD

Trust, Relationship, and Reputation

Haffty Consulting chose to work with Cody Strate and UPWARD because of a longstanding relationship built on trust and mutual respect. They weren’t just hiring a website designer, they were partnering with someone who deeply understood the healthcare landscape, the MEDITECH ecosystem, and how to position a niche consulting firm with precision.

Haffty Consulting needed more than a facelift. They wanted to tell their story clearly, elevate their brand presence, and position themselves for continued growth in a competitive space. UPWARD was the partner they trusted to make that happen.

The Approach

A Strategic, Story-First Process

• ‍Website Design | Delivered a clean, modern, and elegant website experience that reflects the premium quality of Haffty’s consulting work; fast, intuitive, and professional on every device.
• ‍Messaging | Collaborated closely with the Haffty team to craft concise, confident messaging that speaks directly to the needs and expectations of MEDITECH hospitals.
• ‍Storytelling | Helped refine and structure how Haffty tells their story, who they are, what they do, and why hospitals consistently trust them with high-stakes projects.
• ‍Webflow CMS | Built the site on a Webflow Content Management System that empowers their team to easily update content and publish insights without needing a developer.

The Results

A Website That Finally Reflects Who They Really Are

The final product is refined, elegant, and high-performing—just like the services Haffty delivers. It finally gives them the digital presence their work deserves.

Internal and external feedback has been overwhelmingly positive, delivering a true “wow factor” for team members, long-time clients, and prospective hospital partners.

The site now serves as a powerful digital first impression, communicating trust, competence, and care—the three pillars of the Haffty brand. Messaging and positioning are clear, concise, and tailored specifically to resonate with MEDITECH hospital leaders.

“We’ve had nothing but great feedback. It looks incredible, it loads fast, and it finally reflects the quality of work we deliver.”
— David LaFontaine, Partner | Sales and Client Partnerships

“Cody helped us not only redesign our site, but rethink how we tell our story. His process brought clarity to our messaging and confidence to how we show up in the market.”
— David Haffty, Partner | Finance and Operations