Cody Strate
Role
Founder | Managing Director
About
Meet Cody Strate: A Revenue-Driven Tech Marketer and Thought Leader
Cody Strate is the founder and CEO of UPWARD, a premium digital marketing agency that helps professional services firms build genuine trust with their audiences. With 20+ years of CMO experience, board advisory roles, and a track record of guiding companies through successful exits, Cody brings deep expertise in behavioral psychology to marketing. His superpower? Understanding how real humans make decisions and building authentic connection at scale.
A Forbes contributor, Cody believes lasting growth comes from trust, not tricks.
Cody runs UPWARD alongside his wife Holly, bringing a husband-and-wife dynamic that blends strategy, design, and a shared commitment to doing right by clients.
When he's not helping brands connect with their audiences, you'll find him having adventures with his family in Colorado or somewhere capturing images as a professional sports and motorsport photographer.
.webp)
