Leave the first meeting a touch smarter than you arrived.
Success story · Healthcare · Massachusetts
Now they read like the specialists they are
The summary
UPWARD rebuilt Haffty Consulting's story and website for the MEDITECH hospital leaders who evaluate it, with discovery held in the client's own language. Story-first messaging and a clean, elegant design carry the three pillars of its brand (trust, competence and care), and its team publishes to the Webflow CMS without a developer. AI names Haffty for MEDITECH hospital consulting.
Key results
Real numbers only
Services provided
Working with UPWARD was a game changer. Our new site doesn't just look the part, it tells our story with clarity, confidence, and class.
Customer profile
The firm
Haffty Consulting works exclusively with hospitals that run MEDITECH as their EHR platform: decades of deep technical experience, high-touch relationship-driven service, and a human-centered mission serving some of the most critical and under-resourced healthcare settings in the country.
The mismatch
The website undersold all of it. It served them fine at launch, but as the firm's reputation in the MEDITECH space grew, the static, dated site stopped keeping up: it failed to communicate their value or speak to the hospital executives evaluating them against large, commoditized consulting firms.
Why UPWARD
MEDITECH hospital leaders evaluate Haffty Consulting against far larger firms, and the site needed to read as exactly as capable as the firm actually is. That message could not be generic. It had to speak the language those hospital executives already use. Cody Strate of UPWARD had spent twenty years inside acute healthcare, so the discovery conversations happened in Haffty's own terms from the start. The story, the design and the site's three pillars, trust, competence and care, were built together from that same fluency.
The work
This engagement was won on fluency. Cody spent twenty years inside acute healthcare; the discovery conversations happened in the client's own language, and it shows in every line of the site.
We ran a story-first process: concise, confident messaging aimed directly at MEDITECH hospital leaders; a structure for how Haffty tells who they are, what they do, and why hospitals trust them with high-stakes projects; and a clean, elegant design that communicates the three pillars of their brand: trust, competence, and care.
The site runs on a Webflow CMS their team publishes to without a developer, because a consulting firm's insights should never wait on a vendor.
The partnership
The relationship continues as Haffty grows; healthcare IT remains a protected specialty at UPWARD, and their story one of our proudest.
The work is out in the world. Go see it.
Keep reading
Built for firms like this: Website design for medical practices
The ask
A conversation
One conversation, with the two of us. No account manager between you and the people who'd do the work. And if you're happy with what you've got, that's fine too.
Cody usually replies within a business day.
