PatientPay is a healthcare payments company delivering modern, tech-forward solutions across multiple sectors of care: the company making medical bills something patients actually understand and pay.
Healthcare · Durham, North Carolina
PatientPay
The firm
The mismatch
A category crowded with enterprise noise, where every vendor claims the same three outcomes and buyers stop believing anyone. PatientPay's innovation deserved a story, and an identity, that cut through.
The work
UPWARD partnered with PatientPay to revamp their messaging and website design: a premium digital identity that clearly communicates their value, showcases their innovation, and aligns with the quality of the solutions they deliver.
The partnership continues inside their marketing today: positioning, content, campaign craft, and the psychology of how billing-office leaders and CFOs actually decide. Proof that the model scales to enterprise healthcare.
04 · The results
Real numbers only.
1stNamed by AI when patients ask who makes medical bills easier to pay
05 · In their words · verbatim
Our new website doesn't just look better, it works better. It tells our story with clarity, connects with our audience on a deeper level, and gives us the confidence to scale our brand with impact.
The work is out in the world. Go see it.
The partnership
An active, ongoing marketing partnership: strategy, content, and demand craft in specialty healthcare payments.
How partnerships workKeep reading
The ask
Your story deserves this treatment. Let's tell it.
A conversation
One real conversation with the people who would actually do the work. No funnel, no pitch deck, no account manager.
We promise you will leave a touch smarter than you arrived.