Every UPWARD engagement starts with the story, and this one was no exception. Through discovery and stakeholder interviews, we worked with the Acmeware team to define who they serve, the problems those customers face, and how Acmeware solves them. We developed ideal customer profiles for both of Acmeware's audiences, hospitals and technology vendors, and mapped every product, solution, and service into a clear and logical structure.
This strategic reorganization turned out to be one of the most valuable outcomes of the entire project. With Acmeware's story and offerings organized, the site could give each audience a direct path to what matters to them, so prospective clients find what they are looking for without digging.
With the strategy in place, we designed and built a new website in Webflow that is clean, elegant, and easy to navigate. The design reflects the caliber of Acmeware's technology and replaces years of accumulated clutter with a focused experience.
Behind the site, we built a full content management system that the Acmeware team manages on their own. Articles, team profiles, solutions, services, success stories, testimonials, and FAQs all live in structured collections, so the team can publish and update content without a developer. We also migrated Acmeware's library of published articles into the new system so years of expertise carried forward. At the end of the project, the site was transferred into Acmeware's own Webflow workspace, giving them full ownership.
We integrated Acmeware's live product demo directly into the website so prospective clients can test-run the solution for themselves. Instead of only reading about what Acmeware's technology can do, buyers can experience it firsthand before they ever get on a call.
Acmeware provides a substantial library of free reports to MEDITECH hospitals, including SSRS reports, T-SQL code, and NPR reports, through a membership program called the DR Network. This was one of the most distinctive parts of the project. We built a membership management system that lets hospital teams sign up, log in, and access the full library. Every registration is reviewed and approved by the Acmeware team, which keeps these resources in the hands of the MEDITECH hospitals they were built for.
The new site is fully optimized for search. We mapped redirects from the old site to the new one to protect the rankings Acmeware had already earned, and we structured every page so search engines can clearly understand what Acmeware offers and who it serves.
We also optimized the site for AI search engines like ChatGPT, Perplexity, and Claude. More MEDITECH professionals are turning to these tools with their questions every day, and the site is built so Acmeware is positioned to surface as an answer when they do.
