Knight MacKay Morrow

Knight MacKay Morrow is a premium litigation firm with offices across the country: complex matters, large corporate clients, and a reputation for handling what others can't. The kind of firm whose stature is obvious the moment you meet them.

Their website was not that moment. It lacked the aesthetics, the functionality, and the storytelling to carry the firm's caliber, and before UPWARD, keeping it current meant depending on someone else for every change. For a firm being evaluated by discerning corporate clients, the site was working against the record.

Working closely with the firm's COO, we rebuilt the digital presence from strategy up: a full storytelling pass that communicates the firm's ethos and strategic approach to litigation, woven through every page of a modern, premium design.

Underneath it, we architected a CMS that handles their world: attorneys, paralegals, practice areas, office locations, publishing, and job postings, all interconnected. The firm now updates its own site in minutes, with UPWARD as the partner behind it rather than a gatekeeper in front of it.

For launch, we produced films: an internal announcement featuring the COO for the whole firm, and a LinkedIn launch video for the market. A website launch treated like the strategic event it actually was.

Knight MacKay Morrow is one of UPWARD's longest-running partnerships: continuous stewardship and content, with the firm holding its own keys.