Leave the first meeting a touch smarter than you arrived.
Success story · Law · Multiple offices across the United States
They stopped asking permission to change their own site.
The summary
Working with Knight MacKay Morrow's COO, UPWARD rebuilt the firm's digital presence from strategy up: a full storytelling pass on its approach to litigation, a modern premium design, and a CMS connecting attorneys, practice areas, offices, publishing and job postings. The firm now updates its own site in minutes, where every change once meant depending on someone else, and it launched with two films.
Key results
Real numbers only
The collaboration with UPWARD has been invaluable. The new website perfectly captures the essence of Knight MacKay Morrow and elevates our digital presence to match our real-world stature. It's a vital tool in our growth strategy and helps us maintain our competitive edge in a challenging industry.
Customer profile
The firm
Knight MacKay Morrow is a premium litigation firm with offices across the country: complex matters, large corporate clients, and a reputation for handling what others can't. The kind of firm whose stature is obvious the moment you meet them.
The mismatch
Their website was not that moment. It lacked the aesthetics, the functionality, and the storytelling to carry the firm's caliber, and before UPWARD, keeping it current meant depending on someone else for every change. For a firm being evaluated by discerning corporate clients, the site was working against the record.
Why UPWARD
Discerning corporate clients feel Knight MacKay Morrow's stature the moment they meet the firm in person. The website had to carry that same weight before the first meeting ever happened. Working with the firm's COO, UPWARD took on the story and the system together: the firm's ethos and its strategic approach to litigation, and the CMS behind its attorneys, practice areas, offices, publishing and job postings. A firm judged on its record needed a site that makes that case on its own.
The work
Working closely with the firm's COO, we rebuilt the digital presence from strategy up: a full storytelling pass that communicates the firm's ethos and strategic approach to litigation, woven through every page of a modern, premium design.
Underneath it, we architected a CMS that handles their world: attorneys, paralegals, practice areas, office locations, publishing, and job postings, all interconnected. The firm now updates its own site in minutes, with UPWARD as the partner behind it rather than a gatekeeper in front of it.
For launch, we produced films: an internal announcement featuring the COO for the whole firm, and a LinkedIn launch video for the market. A website launch treated like the strategic event it actually was.
The partnership
Knight MacKay Morrow is one of UPWARD's longest-running partnerships: continuous stewardship and content, with the firm holding its own keys.
The work is out in the world. Go see it.
Keep reading
Built for firms like this: Website design for law firms
The ask
A conversation
One conversation, with the two of us. No account manager between you and the people who'd do the work. And if you're happy with what you've got, that's fine too.
Cody usually replies within a business day.
