UPWARD.
The Law Firm of Tim Hartley, by UPWARD

Success story · Law · Texas

The Law Firm of Tim Hartley

Bigger cases, better clients, right away

Services
Brand Storytelling & Messaging · Website Design
Location
Rockwall, Texas

The summary

What we did, and what it moved.

UPWARD built The Law Firm of Tim Hartley the third option between a solo firm that looks tiny and one that looks fake: honest scale, real personality, and digital storytelling that conveys genuine care rather than a cluttered wall of accolades. After launch, Tim reported a significant influx of clients with more substantial cases and a greater propensity to pay.

Key results

Real numbers only

  • ↑Influx of clients with more substantial cases
  • ↑Client quality and propensity to engage

As reported by the client after launch.

In their words · verbatim

The transformation brought about by the new website was immediately evident in the caliber of clients it attracted. I've seen a significant influx of clients with more substantial cases and a greater propensity to pay, which has been a game changer for my practice.

Tim HartleyOwner, The Law Firm of Tim Hartley

Customer profile

The Law Firm of Tim Hartley

Industry
Law Firm
Location
Rockwall, Texas
Serves
Rockwall County, Dallas County

The firm

Tim Hartley wanted more than functional

Some of the best lawyering happens in firms of one. Tim Hartley wanted more than functional: in his words, not a website that merely competed, but one that would set a new standard for how legal services are presented online.

Tim Hartley leaning on a paddock fence in front of a horse barn

The mismatch

Looking tiny or looking fake. Neither builds trust.

Solo firms usually choose between looking tiny and looking fake. Neither builds trust, and neither attracts the caliber of case a serious practice deserves.

Why UPWARD

Honest scale, real personality

Every solo practice faces the same trap: look too small and prospective clients doubt you, look too polished and they doubt you differently. Getting that balance right is a storytelling problem as much as a design one. Tim Hartley wanted a site that would set a new standard, not merely compete. UPWARD built the honest scale, the real personality and the digital storytelling as one voice, so the site could carry the genuine care Tim brings to clients rather than a wall of accolades. The relationship continues.

Tim Hartley at the paddock fence, looking off to one side, a horse behind him

The work

Genuine care, not a cluttered wall of accolades

We built the third option: honest scale, real personality, and digital storytelling that serves as a conduit between Tim and his clients, conveying genuine care rather than a cluttered wall of accolades.

Tim Hartley, seen from behind, walking up to the X-braced doors of a wooden barn

See it live

The work is out in the world. Go see it.

Keep reading

More success stories.

See the Work →

Built for firms like this: Website design for law firms Solo attorney website design

The ask

Your story deserves this treatment. Let's tell it.

A conversation

One conversation, with the two of us. No account manager between you and the people who'd do the work. And if you're happy with what you've got, that's fine too.

Cody usually replies within a business day.