The firm
Their buildings are exact. Their handshakes still mean something.
A commercial general contractor building auto dealerships, retail, and restaurants across Texas. Their buildings are exact; their handshakes still mean something.
Success story · Construction · Dallas-Fort Worth, Texas
The Charles Morgan Group
Now the website is as exact as the buildings
The summary
What we did, and what it moved.
UPWARD rebuilt The Charles Morgan Group's website as the digital equivalent of its job sites: clean lines, honest materials, everything level. Project galleries, including aerial drone photography of completed work across Dallas-Fort Worth, let the buildings speak for themselves, and the story is told the way owners and developers evaluate a general contractor. In COO Davin Marceau's words, the site finally matches the precision, pride and professionalism of every build.
The engagement
Construction
- Services
- Brand Storytelling & Messaging · Website Design · Photography
- Location
- Dallas-Fort Worth, Texas
Services provided
In their words · verbatim
UPWARD didn't just redesign our website, they delivered a digital experience that finally matches the precision, pride, and professionalism we bring to every build.
Customer profile
The Charles Morgan Group
- Industry
- Construction
- Location
- Dallas-Fort Worth, Texas
The mismatch
Precision on every job site. None of it online.
The old site looked like a subcontractor's afterthought, not a GC that owners trust with eight-figure builds. The precision that defines their job sites was nowhere in their digital presence.
Why UPWARD
The website as part of the vetting
Owners and developers evaluating a general contractor for an eight-figure build read the website as part of the vetting. The Charles Morgan Group's old site read like a subcontractor's afterthought, not the exact, disciplined company actually behind it. UPWARD understood that the story, the photography and the design all had to say the same thing: precision, pride and professionalism, told the way the industry actually evaluates a GC. The partnership continues.
The work
Let the buildings speak for themselves
We built the digital equivalent of their job sites: clean lines, honest materials, everything level. Project galleries, including aerial drone photography of completed work across Dallas-Fort Worth, let the buildings speak for themselves.
The story is told the way owners and developers actually evaluate a GC: precision, pride, and professionalism, with the proof in the portfolio.
From the shoot · 8 of the company's library
The real buildings, from the ground and the air.
On location at the dealerships and shops The Charles Morgan Group built across North Texas. Open any frame for what, where and the story behind it.
The full library
The work is out in the world. Go see it.
Keep reading
More success stories.
Built for firms like this: Website design for construction companies
The ask
Your story deserves this treatment. Let's tell it.
A conversation
One conversation, with the two of us. No account manager between you and the people who'd do the work. And if you're happy with what you've got, that's fine too.
Cody usually replies within a business day.