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Two members of the Nelson Law Firm team work together at a marble table in the law library, one on a laptop and one taking notes.

Law Firms · Examples

Law firm website examples

Nelson Law Firm, Denver · photographed by UPWARD

In the gallery
5 law firm websites
Where
Colorado, Missouri, Texas, and offices nationwide
Who owns them
Every firm owns its site outright
References
Every client is referenceable

Five law firm websites UPWARD designed and built, from a solo practice in Rockwall, Texas to a Kansas City trial firm of more than twenty attorneys, each shown as it stands today, with what the firm needed, what changed, and what it did. Every site is owned by the firm.

01 · The gallery
  1. 01Nelson Law FirmDoubled traffic in two yearsDenver
  2. 02Knight MacKay MorrowThey stopped asking permission to change their own site.National
  3. 03Wick & TrautweinFifty years of standing, no longer the best-kept secretFort Collins
  4. 04Scharnhorst Ast Kennard GriffinA trial firm's story, told with trial-firm disciplineKansas City
  5. 05The Law Firm of Tim HartleyBigger cases, better clients, right awayRockwall
The Nelson Law Firm website, home page, as it stands in 2026

01 · Nelson Law Firm Doubled traffic in two years

Denver, Colorado · as it stands, 2026

Place
Denver, Colorado
Practice
Construction defect, for homeowners and HOAs
Live site
nelsonlawfirm.net
Read the story →Visit the site (opens in a new tab)

The mismatch

A skyline any firm could use. A slogan any firm could claim.

The Nelson Law Firm website before UPWARD, home page
Before

What changed

  • Story first: construction defect leads, and homeowners and HOAs are named as the people the firm exists for.
  • Photography and film of Mark Nelson and the team in their own offices.
  • Structure that tells search engines and AI assistants exactly what the firm is.

The result

  • LeadingNamed by AI answers for construction defect in Coloradoobserved September 2026
  • 2×Website traffic over two years
  • 3×Time a visitor spends on the site

Proof the approach works: growth that compounded across two years of continuous partnership, not a launch spike.

The Knight MacKay Morrow website, home page, as it stands in 2026

02 · Knight MacKay Morrow They stopped asking permission to change their own site.

Multiple offices across the United States · as it stands, 2026

Place
Multiple offices across the United States
Practice
High-stakes litigation for corporate clients
Live site
kmmlaw.com
Read the story →Visit the site (opens in a new tab)

The mismatch

The firm had the caliber. The site worked against it.

The Knight MacKay Morrow website before UPWARD, home page
Before

What changed

  • A full storytelling pass on the firm's ethos and its approach to litigation.
  • A CMS connecting attorneys, practice areas, offices, publishing and job postings.
  • Two launch films: one for the firm, one for the market.

The result

  • 100%In the firm's control: content updates in minutes, not tickets
  • 5+Interconnected content systems: people, practices, offices, insights, careers
  • 2Launch films: one for the firm, one for the market
The Wick & Trautwein website, home page, as it stands in 2026

03 · Wick & Trautwein Fifty years of standing, no longer the best-kept secret

Fort Collins, Colorado · as it stands, 2026

Place
Fort Collins, Colorado
Practice
Construction, business, litigation and estates
Live site
wicklaw.com
Read the story →Visit the site (opens in a new tab)

The mismatch

Honor the past, lean into the future. The old site did neither.

The Wick & Trautwein website before UPWARD, home page
Before

What changed

  • Designed for permanence: bronze and white, with a Colorado identity worn quietly.
  • The firm's community roots, its bench and its client-first values, told in a modern voice.

The result

  • In their wordsfrom merely functional to truly representative of our firm's legacy and forward-thinking approachKevin C. Havelda, Member Attorney
The Scharnhorst Ast Kennard Griffin website, home page, as it stands in 2026

04 · Scharnhorst Ast Kennard Griffin A trial firm's story, told with trial-firm discipline

Kansas City, Missouri · as it stands, 2026

Place
Kansas City, Missouri
Practice
Civil litigation, built for the trial
Size
20+ attorney profiles
Live site
sakg.com
Read the story →Visit the site (opens in a new tab)

The mismatch

Polished in person. Vanished online.

The Scharnhorst Ast Kennard Griffin website before UPWARD, home page
Before

What changed

  • Messaging led from the ground up: confident without boast.
  • Every attorney profile rebuilt to one clear, repeatable structure.
  • Photography directed on location in Kansas City, and schema built for a multi-attorney firm.

The result

  • NamedBy AI among Kansas City litigation firmsobserved July 2026
  • 20+Attorney profiles rebuilt to one confident standard
  • KCPhotography directed and shot on location
The Law Firm of Tim Hartley website, home page, as it stands in 2026

05 · The Law Firm of Tim Hartley Bigger cases, better clients, right away

Rockwall, Texas · as it stands, 2026

Place
Rockwall, Texas
Practice
Criminal defense, including DWI
Size
A firm of one
Live site
rockwallcountydwiattorney.com
Read the story →Visit the site (opens in a new tab)

The mismatch

Looking tiny or looking fake. Neither builds trust.

What changed

  • The third option: honest scale and real personality.
  • Storytelling that carries genuine care, not a cluttered wall of accolades.

The result

  • ↑Influx of clients with more substantial cases
  • ↑Client quality and propensity to engage

As reported by the client after launch.

Real numbers, from the record.

02 · The results
LeadingNamed by AI answers for construction defect in Colorado.Nelson Law Firm · observed September 2026

What these sites have in common.

03 · What they share

Different firms, different cities, one way of working. It is the same approach behind all of our website design for law firms.

Two staff members seated at the Wick & Trautwein conference table in Fort Collins, one smiling as they listen with hands clasped.
Mark W. Nelson, founder of Nelson Law Firm, wearing glasses in a doorway of the firm's Denver office with a lamplit hallway behind
Kevin P. Ahearn, Attorney at Nelson Law Firm, chin resting on one hand, studies a computer screen.
Two staff members at the Wick & Trautwein reception desk in Fort Collins, one reading from a folder beneath the firm's wall sign.
01 / 04
Two staff members seated at the Wick & Trautwein conference table in Fort Collins, one smiling as they listen with hands clasped.

The story is written before a page is designed.

We start with who actually hires the firm and what they need to believe before they call. Only then do we draw a screen.

Brand storytelling
02 / 04
Mark W. Nelson, founder of Nelson Law Firm, wearing glasses in a doorway of the firm's Denver office with a lamplit hallway behind

The photographs are of the firm's own people.

Real attorneys in their real offices, shot on location by us. Never stock, never a skyline any firm could use. Trust is a face.

Photography
03 / 04
Kevin P. Ahearn, Attorney at Nelson Law Firm, chin resting on one hand, studies a computer screen.

The firm owns the site, the code and the content.

The accounts too, and the photographs are the firm's to use however it sees fit. A firm can change any of it without asking us, and leave with all of it.

Website design
04 / 04
Two staff members at the Wick & Trautwein reception desk in Fort Collins, one reading from a folder beneath the firm's wall sign.

The site is built to be read by search engines and AI assistants.

Under every page sits the structure that tells machines what the firm does and for whom, so it is named when a buyer asks.

AI search optimization

By firm

Historic white two-story house at 1740 N High Street with the Nelson Law Firm sign on the front lawn in Denver.

Nelson Law Firm, N High Street, Denver · photographed by UPWARD

Every client here is referenceable.

See the Work →

Fair questions

About these examples.

Can we see more? +

Yes. Every story on this page opens in full, and the work wall holds every story UPWARD has published, across law, healthcare and construction. Every client is referenceable: ask us for a phone number and call them.

Do you build for firms outside Colorado? +

Yes. UPWARD is a studio in Boulder, and its law clients include a trial firm in Kansas City, a solo practice in Rockwall, Texas, and a litigation firm with offices across the United States.

What makes a law firm website good? +

Four things, in our experience: the story is written before a page is designed, the photographs are of the firm's own people, the firm owns the site outright, and it is built to be read by search engines and AI assistants.

Do you take personal injury work? +

No. UPWARD works with reputation-first firms: defense, construction, commercial and boutique litigation. We do not take personal injury work.

How long does a rebuild take? +

Most firm engagements run eight to twelve weeks from first conversation to launch: story first, then design, then photography, then build. We take on a small number of clients at a time on purpose, so the work gets real attention.

The ask

A referral gets you considered. Your website decides whether you get called.

A conversation

One conversation, with the two of us. No account manager between you and the people who'd do the work. And if you're happy with what you've got, that's fine too.

Cody usually replies within a business day.

Start a Conversation →See the Work